About Us

About Us

These statistics considered – are you paying enough attention to your About Us page?Rand Fishkin once tweeted, “Best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy”.

Trust and respect are things that have to be earned. Awareness comes from being top of mind. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email.Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.)Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor.

So how do the best companies do it right?We have taken a look at 50 different pages that excel. Each have features you can learn and modify for your own site.In addition, we also put together an infographic that breaks down the science behind a great About Us page. Click here to jump to it.

These statistics considered – are you paying enough attention to your About Us page?Rand Fishkin once tweeted, “Best way to sell something—don’t sell anything. Earn the awareness, respect, and trust of those who might buy”.

Trust and respect are things that have to be earned. Awareness comes from being top of mind. These should all be the end goals of your marketing strategy, from SEO and content marketing to social media and email.Your company’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. (And as Blue Acorn’s study proves, it’s also an opportunity for a sale.)Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch of pictures on your About Us page (although, as you will see, that definitely helps) and moving on to the next project. While creating an innovative page is hard work and can be time consuming, it can build the trust and respect of a potential customer, thus tipping the scale greatly tipped in your favor.

So how do the best companies do it right?We have taken a look at 50 different pages that excel. Each have features you can learn and modify for your own site.In addition, we also put together an infographic that breaks down the science behind a great About Us page. Click here to jump to it.

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100% Money Back Guarantee

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Online Support 24/7

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